You’ve scraped together every cent that you have to get your business up and running but have you included marketing costs in your budget?If not, know that there is a way for you to still promote your business and not have to try and find additional funds. There is always an opportunity available, regardless of the industry that you are in.How to Evaluate Start-Up Marketing IdeasBefore you start trying to tick every marketing box possible you need to take the time to understand which marketing ideas are going to give you the fastest and best return on investment.Consider the following points before you decide which marketing opportunities will work best for your business:» Objectives: Your marketing needs to match your objectives, so refer back to your marketing plan to remind yourself what these are. Do you want to build strong relationships with clients, do you want to increase your sales by a large percentage in the next 6 months or do you want to establish your brand as an expert in your industry?» Customers: It might seem obvious but many entrepreneurs tend to overlook their customers and don’t analyse exactly how they are spending their time. Another aspect that needs to be considered is when you want to reach your customers. This will also help you to decide on your marketing options.» Product: The type of product or service that you will be marketing will also play a role in how and when you should market it to potential customers. When would your users be in the best frame of mind to receive information on your offering?» Cost: Obviously cost is not going to be your biggest concern if you have a very small or no budget at all but there might be some small
business marketing ideas that will require you to fork out a small amount of money to get the benefits that you’re looking for so keep this in mind and perhaps see where you could possible get the funds for this.» Time: You need to ask yourself how much time you have available to spend on your marketing efforts as this too will contribute to the marketing ideas that you decide on. Some platforms such as social media require daily monitoring and activity while getting someone to hand out brochures is a whole other ball game.» Competition: Where are your competitors currently advertising? If you’re looking at the same marketing platforms that they are currently present on then ask yourself how you can be better. Otherwise, take the time to consider options that they might not have considered yet.